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Social Marketing: Why it Works
 
 
 
 
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Date :11 November 2009
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This session will explode the myth that social marketing is about focus groups, messages and campaigns. The real power of social marketing lies in its ability to improve health services and co-create new public health products with citizens. The goal of these new products and services is to increase the benefits people want and decrease the barriers they think are important. [More] [Less]
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